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Seller Documents

Why Overpricing Doesn't Work
PDF

Seller Documents

Why Overpricing Doesn't Work

Help sellers understand the importance of pricing their home correctly from day one. This informative guide explains how buyers evaluate value, why overpricing can reduce showings and offers, and how an unrealistic price can actually help competing homes sell instead. A strategic pricing approach attracts more qualified buyers, creates stronger demand, and increases the likelihood of achieving the best possible outcome.

Boost Ad Seller Flyer
PDF

Seller Documents

Boost Ad Seller Flyer

Easy and flexible digital ads for agent branding and listings. Give this document to your seller to show what you are doing to promote their listing above and beyond the MLS.

Additional Property Info
PDF

Seller Documents

Additional Property Info

PDF document for seller listing packs with line items and checklists for necessary listing information such as roof and mechanical ages, utilities, features, and HOA info.

Seller's Homework (Fillable PDF)
PDF

Seller Documents

Seller's Homework (Fillable PDF)

Your seller's homework is available in this fillable PDF, making it easy for you to share electronically or download and print to your seller's preference.

20 Steps to Sell Your Home
PDF

Seller Documents

20 Steps to Sell Your Home

PDF document for seller listing packs detailing steps to preparing a home - and a seller - for a successful home showing.

Listing Photoshoot Checklist
PDF

Seller Documents

Listing Photoshoot Checklist

Help your sellers prepare their home for picture-perfect listing photos. This easy-to-follow checklist walks homeowners through simple cleaning, decluttering, and staging tips that can make a big impact on how their property presents online. A well-prepared home helps create stronger first impressions, attract more buyers, and maximize showing opportunities.

Comprehensive Marketing Plan
PDF

Seller Documents

Comprehensive Marketing Plan

Created by your ERA American colleauges at Level Up 2022, this is the Comprehensive Marketing Plan for your listings. Share this with your sellers, demonstrate your value and set expectations for what you are going to do for them.

Post Listing Checklist
PDF

Seller Documents

Post Listing Checklist

PDF document for listing packs with checklist of items regarding pricing, showings, accessibility, marketing, appraisals, legal issues, property condition and more.

Pre List Interview
PDF

Seller Documents

Pre List Interview

Build Rapport; FORD-Family, Occupation, Recreation and Dreams. Ask the questions that matter to determine motivation and help you provide unparalleled customer service. These questionaires will guide you to the right pricing and marketing and negotiation strategy for your sellers.

Buyer Documents

Buyer Interview
PDF

Buyer Documents

Buyer Interview

Buyer Interview will help you build rapport and trust with a potential buyer while qualifying them for the type of purchase would best fit their needs.

Downloadable Homestead Letters
Word

Buyer Documents

Downloadable Homestead Letters

Downloadable, Editable Homestead Letter Word Docs for Cross Sales and Your Buyers as well as additional important property tax information to include! The editable Homestead Letter is formatted to fit comfortably into your personal agent letterhead templates at a 10.5 size font. Request your Custom Letterhead now.

Buyer Consultation Form
PDF

Buyer Documents

Buyer Consultation Form

Updated Buyer & Seller Consultation Forms! Ask the questions that matter to determine motivation and help you provide unparalleled customer service. These questionaires will assist you in helping a buyer find the right property in the right timeline and guide you to the right pricing and marketing and negotiation strategy for your sellers.

Logos Etc.

Production Planning

Agent Scorecard
Download

Production Planning

Agent Scorecard

Track weekly production momentum, pipeline activity, and goal progress with this editable Agent Scorecard worksheet. Part of the ERA Production Planning toolkit — download the Excel file, update your metrics, and review with your manager or coach.

Tools & Resource Guides

VideoBuzz
PDF

Tools & Resource Guides

VideoBuzz

Videobuzz: Free Social Media Automated listing videos for your Just Listed properties and Open Houses plus customer testimonials.

MOXI Engage
PDF

Tools & Resource Guides

MOXI Engage

Moxi Engage: your all in one CRM that keeps you in flow with prospects, closed customers, and your SOI. Group your contacts and send automated email campaigns tailored to each.

Top Ways to Use AI in Real Estate
PDF

Tools & Resource Guides

Top Ways to Use AI in Real Estate

A practical guide to using AI in real estate to boost productivity, enhance marketing, improve customer communication, and create content faster while maintaining a personal touch.

Social Media Resources

AARP Benefits Social Tiles
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Social Media Resources

AARP Benefits Social Tiles

Use these social tiles to promote the Anywhere AARP Rewards! No changes or edits are allowed to the graphics themselves and these social tiles may only be used with the following captions: Message Option 1: Have you heard of AARP® Real Estate Benefits by Anywhere designed for AARP members? Contact me today to learn more at (Company, Agent, or Team Contact Info) Message Option 2: Are you a member of AARP? As a participating real estate agent with AARP® Real Estate Benefits by Anywhere, I am happy to assist you if you’re looking to buy or sell your home. Feel free to connect with me at (Company, Agent, or Team Contact Info). Message Option 3: Do you need some real estate advice? Thinking about buying or selling? I can help as a participating real estate agent with AARP® Real Estate Benefits by Anywhere. Contact me (Company, Agent, or Team Contact Info).

Navy Federal Benefits
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Social Media Resources

Navy Federal Benefits

Use these tiles to text, email or promote on social media. No edits to the graphics allowed, but you may caption your post anyway you choose.