
Docs & Downloads
Access guides, forms, templates, and other resources organized by category.
Seller Documents


Seller Documents
Why Overpricing Doesn't Work
Help sellers understand the importance of pricing their home correctly from day one. This informative guide explains how buyers evaluate value, why overpricing can reduce showings and offers, and how an unrealistic price can actually help competing homes sell instead. A strategic pricing approach attracts more qualified buyers, creates stronger demand, and increases the likelihood of achieving the best possible outcome.

Seller Documents
Boost Ad Seller Flyer
Easy and flexible digital ads for agent branding and listings. Give this document to your seller to show what you are doing to promote their listing above and beyond the MLS.

Seller Documents
Additional Property Info
PDF document for seller listing packs with line items and checklists for necessary listing information such as roof and mechanical ages, utilities, features, and HOA info.

Seller Documents
Bringing Value to a Transaction
PDF document for sellers with reasons why doing business with an ERA American agent is in their best interest.



Seller Documents
Open House Feedback Form
Use this form to collect feedback for your sellers or the listing agent of the Open House you are sitting.

Seller Documents
Broker Tour Feedback Form
Make it easy for other Realtors viewing your listing during an MLS or company sponsored tour to provide feedback to your seller.

Seller Documents
Where is my listing online?
By popular demand - a comprehensive list of the online outlets to which your listings may be syndicated.

Seller Documents
Seller's Homework (Fillable PDF)
Your seller's homework is available in this fillable PDF, making it easy for you to share electronically or download and print to your seller's preference.

Seller Documents
20 Steps to Sell Your Home
PDF document for seller listing packs detailing steps to preparing a home - and a seller - for a successful home showing.

Seller Documents
Listing Photoshoot Checklist
Help your sellers prepare their home for picture-perfect listing photos. This easy-to-follow checklist walks homeowners through simple cleaning, decluttering, and staging tips that can make a big impact on how their property presents online. A well-prepared home helps create stronger first impressions, attract more buyers, and maximize showing opportunities.

Seller Documents
Comprehensive Marketing Plan
Created by your ERA American colleauges at Level Up 2022, this is the Comprehensive Marketing Plan for your listings. Share this with your sellers, demonstrate your value and set expectations for what you are going to do for them.

Seller Documents
Post Listing Checklist
PDF document for listing packs with checklist of items regarding pricing, showings, accessibility, marketing, appraisals, legal issues, property condition and more.

Seller Documents
Pre List Interview
Build Rapport; FORD-Family, Occupation, Recreation and Dreams. Ask the questions that matter to determine motivation and help you provide unparalleled customer service. These questionaires will guide you to the right pricing and marketing and negotiation strategy for your sellers.

Seller Documents
Why Sell With Me - ERA American Stats - Trilogy Flyer
Click to download the 2025 ERA American Trilogy with ERA American company stats! We sell home faster, for more money with a 99.67% customer satisfaction rating.
Buyer Documents






Buyer Documents
I Will, If You Will...
Download PDF for Buyers packets sets expectations for what the buyer can expect from you, and in return what you request from them.


Buyer Documents
Buyer Consultation
Download Buyer Consultation PDF as a fillable form. Three page document.



Buyer Documents
Property Comparison
PDF document for buyer packets enables buyers to keep notes as they tour each house and compare homes against each other.

Buyer Documents
Buyer Interview
Buyer Interview will help you build rapport and trust with a potential buyer while qualifying them for the type of purchase would best fit their needs.









Buyer Documents
Downloadable Homestead Letters
Downloadable, Editable Homestead Letter Word Docs for Cross Sales and Your Buyers as well as additional important property tax information to include! The editable Homestead Letter is formatted to fit comfortably into your personal agent letterhead templates at a 10.5 size font. Request your Custom Letterhead now.


Buyer Documents
Buyer Consultation Form
Updated Buyer & Seller Consultation Forms! Ask the questions that matter to determine motivation and help you provide unparalleled customer service. These questionaires will assist you in helping a buyer find the right property in the right timeline and guide you to the right pricing and marketing and negotiation strategy for your sellers.
Logos Etc.

Logos Etc.
ERA American Logos
Downloadable versions of the approved company logo for agent marketing materials.

Logos Etc.
Event Banner Checkout Request
Production Planning

Production Planning
Visibility & Engagement Action Plan
Including ERA Real Estate and ERA American tools to enhance your visibility, use this agent action plan to pick and choose what you want to commit to in your annual VIBE strategy.





Production Planning
Agent Scorecard
Track weekly production momentum, pipeline activity, and goal progress with this editable Agent Scorecard worksheet. Part of the ERA Production Planning toolkit — download the Excel file, update your metrics, and review with your manager or coach.
Tools & Resource Guides

Tools & Resource Guides
VideoBuzz
Videobuzz: Free Social Media Automated listing videos for your Just Listed properties and Open Houses plus customer testimonials.

Tools & Resource Guides
Successful Open House Guide
This document contains tips and tricks to make the most of your open house opportunities.

Tools & Resource Guides
MOXI Engage
Moxi Engage: your all in one CRM that keeps you in flow with prospects, closed customers, and your SOI. Group your contacts and send automated email campaigns tailored to each.

Tools & Resource Guides
MoxiEngage Tutorials For Essential Skills
Short and sweet PDF files with simple steps to make the most of MoxiEngage.

Tools & Resource Guides
Top Ways to Use AI in Real Estate
A practical guide to using AI in real estate to boost productivity, enhance marketing, improve customer communication, and create content faster while maintaining a personal touch.

Tools & Resource Guides
StudeoHQ Listing Storybook Distribution Checklist
So you have created and published your listing storybook in StudeoHQ. Here is a checklist with a step-by-step to broadcast your listing storybook to prospective buyers.

Tools & Resource Guides
MoxiEngage Contact Upload Template
The easy way to add customers to your MoxiEngage Database using a mass import spreadsheet template.

Social Media Resources
Social Media Resources
AARP Benefits Social Tiles
Use these social tiles to promote the Anywhere AARP Rewards! No changes or edits are allowed to the graphics themselves and these social tiles may only be used with the following captions: Message Option 1: Have you heard of AARP® Real Estate Benefits by Anywhere designed for AARP members? Contact me today to learn more at (Company, Agent, or Team Contact Info) Message Option 2: Are you a member of AARP? As a participating real estate agent with AARP® Real Estate Benefits by Anywhere, I am happy to assist you if you’re looking to buy or sell your home. Feel free to connect with me at (Company, Agent, or Team Contact Info). Message Option 3: Do you need some real estate advice? Thinking about buying or selling? I can help as a participating real estate agent with AARP® Real Estate Benefits by Anywhere. Contact me (Company, Agent, or Team Contact Info).
Social Media Resources
Navy Federal Benefits
Use these tiles to text, email or promote on social media. No edits to the graphics allowed, but you may caption your post anyway you choose.