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Access guides, forms, templates, and other resources organized by category.

Seller Documents

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Additional Property Info
PDF

Seller Documents

Additional Property Info

PDF document for seller listing packs with line items and checklists for necessary listing information such as roof and mechanical ages, utilities, features, and HOA info.

Comprehensive Marketing Plan
PDF

Seller Documents

Comprehensive Marketing Plan

Created by your ERA American colleauges at Level Up 2022, this is the Comprehensive Marketing Plan for your listings. Share this with your sellers, demonstrate your value and set expectations for what you are going to do for them.

Seller's Homework (Fillable PDF)
PDF

Seller Documents

Seller's Homework (Fillable PDF)

Your seller's homework is available in this fillable PDF, making it easy for you to share electronically or download and print to your seller's preference.

20 Steps to Sell Your Home
PDF

Seller Documents

20 Steps to Sell Your Home

PDF document for seller listing packs detailing steps to preparing a home - and a seller - for a successful home showing.

Listing Photoshoot Checklist
PDF

Seller Documents

Listing Photoshoot Checklist

Help your sellers prepare their home for picture-perfect listing photos. This easy-to-follow checklist walks homeowners through simple cleaning, decluttering, and staging tips that can make a big impact on how their property presents online. A well-prepared home helps create stronger first impressions, attract more buyers, and maximize showing opportunities.

Pre List Interview
PDF

Seller Documents

Pre List Interview

Build Rapport; FORD-Family, Occupation, Recreation and Dreams. Ask the questions that matter to determine motivation and help you provide unparalleled customer service. These questionaires will guide you to the right pricing and marketing and negotiation strategy for your sellers.

Buyer Documents

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Buyer Interview
PDF

Buyer Documents

Buyer Interview

Buyer Interview will help you build rapport and trust with a potential buyer while qualifying them for the type of purchase would best fit their needs.

Logos Etc.

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Production Planning

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Agent Scorecard
Download

Production Planning

Agent Scorecard

Track weekly production momentum, pipeline activity, and goal progress with this editable Agent Scorecard worksheet. Part of the ERA Production Planning toolkit — download the Excel file, update your metrics, and review with your manager or coach.