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Commitment to Service

Seller Documents

Commitment to Service
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Commitment to Service

More in Seller Documents

Listing Photoshoot Checklist
PDF

Seller Documents

Listing Photoshoot Checklist

Help your sellers prepare their home for picture-perfect listing photos. This easy-to-follow checklist walks homeowners through simple cleaning, decluttering, and staging tips that can make a big impact on how their property presents online. A well-prepared home helps create stronger first impressions, attract more buyers, and maximize showing opportunities.

Comprehensive Marketing Plan
PDF

Seller Documents

Comprehensive Marketing Plan

Created by your ERA American colleauges at Level Up 2022, this is the Comprehensive Marketing Plan for your listings. Share this with your sellers, demonstrate your value and set expectations for what you are going to do for them.

Why Overpricing Doesn't Work
PDF

Seller Documents

Why Overpricing Doesn't Work

Help sellers understand the importance of pricing their home correctly from day one. This informative guide explains how buyers evaluate value, why overpricing can reduce showings and offers, and how an unrealistic price can actually help competing homes sell instead. A strategic pricing approach attracts more qualified buyers, creates stronger demand, and increases the likelihood of achieving the best possible outcome.

Pre List Interview
PDF

Seller Documents

Pre List Interview

Build Rapport; FORD-Family, Occupation, Recreation and Dreams. Ask the questions that matter to determine motivation and help you provide unparalleled customer service. These questionaires will guide you to the right pricing and marketing and negotiation strategy for your sellers.