Events
Upcoming Events
Stay connected with everything happening at ERA.
Event
Market Intelligence / Tech Stack Optimization: What Goes in the Listing
9am-10am · Training Center
A complete listing file protects the agent, the brokerage, and the seller while helping the transaction move forward smoothly. In this class, we’ll review the documents required for a listing file, when each form should be completed, and why accurate signatures, dates, disclosures, and supporting documentation matter. Agents will learn how to organize the file correctly, avoid common compliance issues, and understand how proper documentation supports transparency, accountability, and a successful closing.
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Market Intelligence / Understanding the Listing Agreement
10am-11am · Training Center
The seller is ready to list—now it’s time to get the agreement signed. Understanding the terms of the Residential Listing Agreement and knowing how to explain them clearly are essential to building trust and securing the listing. In this class, we’ll break down the agreement section by section, including listing terms, compensation, listing periods, backup contracts, disclosures, and other important provisions. Listings are the name of the game—learn how to present the agreement with clarity and confidence.
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Tech Stack Optimization / AI for Real Estate Agents
11am-12pm · Training Center
Understand the purpose of the most useful AI tools and free versus paid options, create a profile prompt, and access ERA resources and ERA American resources, including Prompt of the Week.
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Business Growth / Winning the Listing with the Seller Consultation
9am-10am · Training Center
Don’t leave your listings to chance. You may not know how many agents you are competing against, but you can control how prepared, professional, and confident you are during the seller consultation. In this class, you’ll learn how to qualify potential sellers, communicate your value, ask better questions, strengthen your listening skills, and confidently address sellers’ toughest concerns. Walk away with practical strategies to build trust, stand out from the competition, and win more listings.
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Tech Stack Optimization / Listing Photography & Videography
10am-11am · Training Center
Learn best practices for photography and video that attract buyers, elevate your marketing, and help win listings.
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Market Intelligence / Understanding the Vacant Land Listing Agreement
11am-12pm · Training Center
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ERA Distinctive Properties Program
12pm-12:45pm · Zoom
This class provides you with an overview of the Distinctive Properties by ERA Real Estate program, including the eligibility of properties and materials provided by ERA for marketing properties under the Distinctive Properties by ERA Real Estate.
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Market Intelligence / Pulling Comparables
9am-10am · Training Center
Choosing the right comparable properties is the foundation of an accurate CMA. In this class, you’ll learn how to search for relevant sales, apply appropriate criteria, evaluate similarities and differences, and determine which properties truly support the subject property’s value. Agents will leave with a clearer process for pulling defensible comps, avoiding common selection mistakes, and building stronger pricing recommendations for buyers and sellers.
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Market Intelligence / Flex CMA and Set up
10am-11am · Training Center
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ReFuel: The Full Fee Agent with Steve Shull
11am-12pm · Zoom
ReFuel, our monthly virtual speaker series, brings a curated lineup of experts, ideas and skills designed to help you and your agents level up your businesses. It's also the perfect way to bring your teams together for in-office watch parties. This month, author and renowned real estate coach Steve Shull, joins us for a powerful conversation on becoming a Full Fee Agent. Learn how to communicate your value more clearly, approach client conversations with confidence, and shift the conversation from what you charge to what you deliver. This ReFuel packs a punch and is all about practical insight you can use to strengthen your approach and show up more authentically in your business. Sign up today and Move Up with us this month.
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Market Intelligence / Flex CMA Lab
9am-10:30am · Training Center
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Market Intelligence / CMA Review
10:30am-11am · Training Center
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Market Intelligence / Moxi CMA Confidence: From Comps to Pricing Strategy
11am-12pm · Training Center
A strong CMA is more than a list of comparable properties—it is the foundation of a confident pricing conversation. In this class, you’ll learn how to select the right comps, analyze market activity, make reasonable adjustments, and develop a pricing strategy supported by current data. Agents will also explore how to present the CMA clearly, explain market value to buyers and sellers, and respond confidently when a customer’s expectations do not align with the market.
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Fall Social
4pm-7pm · Soundside Fort Walton Beach
Get ready for a NIGHTMARE ON SOUNDSIDE! Our annual ERA American Fall Social is back with costumes, food from Pie Faced Pizza, drinks, a costume contest, photos, and plenty of Halloween fun. The costume contest will have several categories such as: Best Female, Best Male, Best Duo, Best Couple, Best Nightmare. Come dressed to kill and ready for a night with your ERA American crew at Soundside! 👻🍕🎃
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Tech Stack Optimization / Listing Announcement Emails with Moxi Engage
9am-9:30am · Training Center
Take MoxiEngage further with email marketing. Set up drip campaigns, send eCards, and connect contacts with property updates using Faves and Saves.
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Market Intelligence / Preparing for the Listing Appointment
9:30am-10:30am · Training Center
A successful listing appointment starts long before you meet with the seller. In this class, you’ll learn how to research the property, review the market, prepare your CMA and listing presentation, organize the necessary documents, and anticipate the seller’s questions and concerns. Walk into every appointment prepared, professional, and ready to clearly communicate your value, build trust, and earn the listing.
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Market Intelligence / The Listing Appointment
10:30am-12pm · Training Center
How and what you present at your listing appointment can be the reason why you win or don't win the listing. Come and learn from Agent X as she shows you her winning difference! In this dynamic session, Agent X will break down exactly what makes her listing appointment stand out and win. She’ll walk you through her full appointment strategy, including how she presents the CMA, cost sheet, and—most importantly—what truly separates her from other agents. Whether you’re new to listings or looking to sharpen your edge, this class will give you the tools and confidence to walk into any appointment prepared to win.
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Brand & Studio / Business Growth: Creating Your Listing Marketing Plan
9am-10am · Training Center
Determine your marketing investment level, identify the strategies that fit your business, and build a repeatable listing marketing plan.
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Market Intelligence / Tech Stack Optimization: Creating Your Listing in the MLS
10am-11:30am · Training Center
Who is the buyer for your listing, and how will they find it? In today’s market, buyers are searching across multiple platforms, using filters, keywords, photos, and property features to narrow their options. This class will help you create a complete, accurate, and compelling MLS listing that stands out and is easier for buyers and cooperating agents to find. You’ll learn how to add a listing in FLEX, what information and documents to have ready before you begin, and how to write an effective property description that supports the photos and highlights the home’s strongest features. We’ll also review red-flag language to avoid, the information buyers and cooperating agents need, and the documents that should be uploaded with the listing. Topics include: * How to add a listing in FLEX * What to prepare before entering the listing * The basic structure of an effective property description * Red-flag words and phrases to avoid in public remarks * What buyers and cooperating agents need to know * Which documents should be uploaded to the MLS * How to make the listing accurate, searchable, and market-ready
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Super Open House
November 5 - 8
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Thanksgiving Luncheon and All Company Meeting
10:30-12:30pm · Shalimar Office
Our November All Company Meeting will be followed by a Thanksgiving Potluck Luncheon! ERA American will provide the main dishes, and agents and staff are invited to bring a side dish or dessert to share. It's a time to enjoy good food, great company, and celebrate everything we're thankful for this year. Sign up for a dish here: https://www.signupgenius.com/go/20F0D45AFA928A3FCC34-66357939-thanksgiving#/
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CMA Lab
9am-10am · Training Center
Now that you’ve learned the key components of a strong CMA, it’s time to apply what you know. In this hands-on lab, you’ll pull comparables, analyze market data, make pricing decisions, and build a complete CMA using real-world property scenarios. Come prepared to work, ask questions, and strengthen your ability to create and present a clear, accurate, and defensible market analysis.
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Tech Stack Optimization / StudeoHQ Storybooks & Quick Edits
10am-11am · Training Center
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Market Intelligence / Home Warranty: Understanding the Coverage
11am-12pm · Training Center
Todd Powell and Dani Smith our local rep with Fidelity, will teach all about Fidelity/Achosa Home Warranties. Did you know about the free marketing materials they have also? What a great way to stay in touch with your Database thru their materials.
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Market Intelligence / Contract to Close the Listing Side
9am-10am · Training Center
Getting the listing under contract is only the beginning. In this class, you’ll learn how to manage the seller side of the transaction from accepted offer through closing. We’ll cover key deadlines, inspections, repair requests, appraisal, title work, communication with the seller, buyer’s agent, lender, and closing company, as well as the documents and follow-up needed to keep the transaction moving. Agents will leave with a clearer understanding of how to protect the seller’s interests, prevent delays, and confidently guide the listing through a successful closing.
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Tech Stack Optimization / Business Growth: Moxi Minutes: Adding Your Transaction
10am-10:30am · Training Center
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Market Intelligence / Business Growth: Title: What Is It and Why Do We Need It?
10:30am-11:30am · Training Center
The Title Company: What Is It and Why Do We Need It?** A title company plays a critical role in every real estate transaction, but many agents and customers do not fully understand what Title is or why it matters. In this class, you’ll learn how title confirms ownership, identifies potential claims or defects, and helps protect both buyers and lenders. We’ll also review the purpose of title searches, title commitments, title insurance, liens, judgments, easements, and other issues that can affect a successful closing. Agents will leave better prepared to explain the title process, recognize potential concerns, and guide customers with confidence from contract to closing.
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Brand & Studio / Food For Thought
11:30am-12pm · Gulf Breeze
Build a sustainable content system using ERA American resources, AI tools, brand content, and proven social media habits.
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Brand & Studio / Food for Thought: Pizza & Pixels
11:30am-12:30am · Gulf Breeze
Whether you’re brand new to Canva or ready to level up your skills, Pixels & Pizza is all about making your marketing easier, faster, and more polished. We’ll walk through Halloween brand posts, creating Just Listed and Open House graphics, scheduling your content ahead of time, working with video, using Magic Layers, and more. You’ll learn practical Canva tips, shortcuts, and tools that can save you time and make it easier to create great-looking marketing for your business.