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Seller Documents

Browse all seller documents documents, forms, and resources.

Listing Photoshoot Checklist
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Seller Documents

Listing Photoshoot Checklist

Help your sellers prepare their home for picture-perfect listing photos. This easy-to-follow checklist walks homeowners through simple cleaning, decluttering, and staging tips that can make a big impact on how their property presents online. A well-prepared home helps create stronger first impressions, attract more buyers, and maximize showing opportunities.

Why Overpricing Doesn't Work
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Seller Documents

Why Overpricing Doesn't Work

Help sellers understand the importance of pricing their home correctly from day one. This informative guide explains how buyers evaluate value, why overpricing can reduce showings and offers, and how an unrealistic price can actually help competing homes sell instead. A strategic pricing approach attracts more qualified buyers, creates stronger demand, and increases the likelihood of achieving the best possible outcome.

Seller Consultation Form
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Seller Documents

Seller Consultation Form

Updated Buyer & Seller Consultation Forms! Ask the questions that matter to determine motivation and help you provide unparalleled customer service. These questionaires will assist you in helping a buyer find the right property in the right timeline and guide you to the right pricing and marketing and negotiation strategy for your sellers.

Seller's Homework (Fillable PDF)
PDF

Seller Documents

Seller's Homework (Fillable PDF)

Your seller's homework is available in this fillable PDF, making it easy for you to share electronically or download and print to your seller's preference.

Open House Postcard Template
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Seller Documents

Open House Postcard Template

Promote your open house to the neighborhood with this personalizable, brand compliant CANVA template! Perfect for the do-it-your-self agent with some design experience. Designed to utilize the Home Value estimate technology offered by Corefact, personalize this Jumbo postcard template and upload your design to your corefact account. Use any of the home value estimate postcard backs so your recipients can check their home values online. Choose your mailing list and shipping options and let Corefact do the rest. When a recipient checks their home value online, you will be notified via email by Corefact so you can follow up with them!

Comprehensive Marketing Plan
PDF

Seller Documents

Comprehensive Marketing Plan

Created by your ERA American colleauges at Level Up 2022, this is the Comprehensive Marketing Plan for your listings. Share this with your sellers, demonstrate your value and set expectations for what you are going to do for them.

Additional Property Info
PDF

Seller Documents

Additional Property Info

PDF document for seller listing packs with line items and checklists for necessary listing information such as roof and mechanical ages, utilities, features, and HOA info.

Additional Property Info
PDF

Seller Documents

Additional Property Info

PDF document for seller listing packs with line items and checklists for necessary listing information such as roof and mechanical ages, utilities, features, and HOA info.

Boost Ads
PDF

Seller Documents

Boost Ads

Boost Digital Ads: Easy and flexible digital ads for agent branding and listings that can be deployed to a list of personal contacts or a specific geographic location in just a few clicks.

Post Listing Checklist
PDF

Seller Documents

Post Listing Checklist

PDF document for listing packs with checklist of items regarding pricing, showings, accessibility, marketing, appraisals, legal issues, property condition and more.

Comprehensive Marketing Plan
PDF

Seller Documents

Comprehensive Marketing Plan

Created by your ERA American colleagues at Level Up 2022, this is the Comprehensive Marketing Plan for your listings. Share this with your sellers to demonstrate your value.

Boost Ad Seller Flyer
PDF

Seller Documents

Boost Ad Seller Flyer

Easy and flexible digital ads for agent branding and listings. Give this document to your seller to show what you are doing to promote their listing above and beyond the MLS.