Seller Documents

Seller Documents

Your seller's homework is available in this fillable PDF, making it easy for you to share electronically or download and print to your seller's preference.

Seller Documents

Help sellers understand the importance of pricing their home correctly from day one. This informative guide explains how buyers evaluate value, why overpricing can reduce showings and offers, and how an unrealistic price can actually help competing homes sell instead. A strategic pricing approach attracts more qualified buyers, creates stronger demand, and increases the likelihood of achieving the best possible outcome.

Seller Documents

Help your sellers prepare their home for picture-perfect listing photos. This easy-to-follow checklist walks homeowners through simple cleaning, decluttering, and staging tips that can make a big impact on how their property presents online. A well-prepared home helps create stronger first impressions, attract more buyers, and maximize showing opportunities.

Seller Documents

Created by your ERA American colleauges at Level Up 2022, this is the Comprehensive Marketing Plan for your listings. Share this with your sellers, demonstrate your value and set expectations for what you are going to do for them.

Seller Documents

Build Rapport; FORD-Family, Occupation, Recreation and Dreams. Ask the questions that matter to determine motivation and help you provide unparalleled customer service. These questionaires will guide you to the right pricing and marketing and negotiation strategy for your sellers.

Seller Documents

PDF document for seller listing packs detailing steps to preparing a home - and a seller - for a successful home showing.

Seller Documents

Click to download the 2025 ERA American Trilogy with ERA American company stats! We sell home faster, for more money with a 99.67% customer satisfaction rating.

Seller Documents

PDF document for seller listing packs with line items and checklists for necessary listing information such as roof and mechanical ages, utilities, features, and HOA info.

Seller Documents

Seller Documents

Seller Documents

Seller Documents

Seller Documents

Use this form to collect feedback for your sellers or the listing agent of the Open House you are sitting.

Seller Documents

Boost Digital Ads: Easy and flexible digital ads for agent branding and listings that can be deployed to a list of personal contacts or a specific geographic location in just a few clicks.

Seller Documents

PDF document for sellers with reasons why doing business with an ERA American agent is in their best interest.

Seller Documents

PDF document for listing packs with checklist of items regarding pricing, showings, accessibility, marketing, appraisals, legal issues, property condition and more.

Seller Documents

By popular demand - a comprehensive list of the online outlets to which your listings may be syndicated.

Seller Documents

Make it easy for other Realtors viewing your listing during an MLS or company sponsored tour to provide feedback to your seller.

Seller Documents

Easy and flexible digital ads for agent branding and listings. Give this document to your seller to show what you are doing to promote their listing above and beyond the MLS.